A Scalable Workforce Platform, with a Message to Sharpen
Staffinc is one of Indonesia’s fastest-growing workforce platforms—born from a mission to give equal access to jobs and opportunities, and built to streamline every layer of HR operations. With services ranging from manpower staffing and BPO to HRIS systems and device rentals, Staffinc has become a trusted partner for businesses across sectors like logistics, retail, tech, and consumer goods.
Project Background
But with so many services under one roof, the challenge was focus. For Staffinc, the priority was clear: building a strong B2B marketing engine that could attract and convert enterprise-level, high-quality leads. That meant streamlining messaging across a complex service portfolio and ensuring every channel worked together.
The approach wasn’t just about showing what Staffinc does—it was about structuring the message so the right audience sees value, understands our role, and takes action. To do this, we leaned on an omnichannel strategy, with SEM and SEO as key drivers to amplify reach, clarity, and conversion.
CLIENT
INDUSTRY
DISCIPLINE
B2B Marketing
Social Media Management
Multimedia, Photography and Videography
Digital Marketing & SEO
Website Development
TEAM
B2B Marketing – Ivana Priskila
Social Media Management – Iqbal Putra, Angel Marchella
Multimedia, Photography and Videography – Azi Azizi
Digital Marketing & SEO – Ivana Priskila, Bella Almira Siregar
Website Design & Development – Amelia Ivanka, Dode Agung Asmara
Turning Complexity Into Communication
To help Staffinc communicate its multi-layered services more effectively, we didn’t just build campaigns—we created a system. One that could work across audiences (from HR decision-makers to jobseekers), across platforms (Instagram, LinkedIn, TikTok, website), and across business units (Staffinc.co and Staffinc.jobs).
The goal wasn’t to simplify what Staffinc does—but to make the complexity digestible, and the messaging consistent.
Social Media Management
Implemented unique strategies for Staffinc.co (B2B) and Staffinc.jobs (B2C), ensuring each platform has its own distinct voice, rhythm, and value proposition. Paid distribution through Meta Ads further amplified reach and engagement, ensuring the content found the right audience at scale.
Creative Production
Digital Marketing & SEO
Website Design & Development
Clarity That Converts
Social Media Management
Staffinc Jobs
Creative Production
- Produced consistent photo and video content across brands and platforms
- Enabled the team to run reels, TikToks, and employer branding activations with ease
- Assets were reused across campaigns, saving time and driving higher content output
The numbers speak for themselves—but more than that, they reflect a brand that now shows up with clarity, purpose, and presence. Staffinc’s digital story is no longer just about what they offer—it’s about who they empower, and how they scale.
Digital Marketing & SEO
Website & SEO
SEO captured business service keywords relevant to Staffinc’s offerings, such as outsourcing Indonesia, outsourcing sales, jasa telemarketing, labor supply, employee database, and bpo, successfully ranked on the first page of SERPs, ensuring visibility not only in traffic numbers but also in intent-driven searches. As a result, the website became more than a brochure—it became a growth engine.
