Where Smart Stays Meet Smart Growth
Bobobox is an Indonesian hospitality brand that blends technology with modern travel. Its two flagship products, Bobopod, a capsule hotel concept for urban explorers, and Bobocabin, a contemporary cabin experience for nature seekers, offer stays that are compact, affordable, and designed for comfort. Since its launch in 2018, Bobobox has leaned on IoT integration such as app-controlled smart locks, lighting, and entertainment, creating a seamless experience for today’s connected travelers.
Project Background
CLIENT
INDUSTRY
DISCIPLINE
Multimedia, Photography and Videography
TEAM
Digital Marketing – Paulo A G Simanjuntak
Multimedia, Photography and Videography – Kelvin, Rendy Alfred
Performance Marketing Built for Travelers
Digital Marketing
Ran targeted install campaigns for both Bobopod and Bobocabin, leveraging Meta Ads and Google Ads to connect with different traveler personas.
Campaigns were segmented for urban explorers looking for affordable, tech-enabled capsule hotels and nature enthusiasts searching for cabin escapes.
Creative Production
Growth That Scales With Performance
Digital Marketing
Creative Production
- Produced consistent photo and video content across brands and platforms
What started as a visibility challenge turned into a scalable growth story—showing how the right mix of paid channels can deliver both volume and efficiency for a hospitality tech brand.
