Powering a Cleaner Future Through Digital Strategy
PGN LNG Indonesia is a key player in the country’s clean energy movement, offering liquefied natural gas (LNG) as a cleaner, more responsible alternative to diesel. Their operations, from Ship-to-Ship (STS) transfers to downstream distribution, reflect a bold commitment to reducing emissions and ensuring national energy security.
Project Background
While the mission was clear, the message wasn’t always reaching the right audience. LNG remained a technical topic, often misunderstood or overlooked by industries that stood to benefit most from it. Public awareness was limited, and digital channels lacked the consistency and clarity needed to change that.
PGN LNG wasn’t just looking to educate, they needed to build credibility, expand reach, and reposition their brand as a forward-thinking leader in sustainable energy.
CLIENT
PGN LNG
INDUSTRY
Oil and Gas
DISCIPLINE
Brand Strategy
Social Media Management
Multimedia, Photography, and Videography
Digital Marketing
SEO and Website Optimization
Social Media Management
Multimedia, Photography, and Videography
Digital Marketing
SEO and Website Optimization
TEAM
Brand Strategy – Muhammad Bagus Lufthy
Social Media Management – Iqbal Putra Hidayat
Digital Marketing – Ivana Priskila
Multimedia, Photography, and Videography – Rendy Derrick, Daniel Gerti, Azi Azizi
SEO and Website Optimization – Bella Almira Siregar, Amelia Ivanka, Mirza Hikmatyar
Social Media Management – Iqbal Putra Hidayat
Digital Marketing – Ivana Priskila
Multimedia, Photography, and Videography – Rendy Derrick, Daniel Gerti, Azi Azizi
SEO and Website Optimization – Bella Almira Siregar, Amelia Ivanka, Mirza Hikmatyar
*All images here are the intellectual property of Kanvasaur.
How We Activated PGN LNG’s Vision
To support PGN LNG’s mission in becoming a leading name in clean energy, our 9-month partnership focused on a cross-disciplinary rollout that blended storytelling, digital performance, and consistent branding.
We didn’t just deliver content—we designed an integrated communication ecosystem across all touchpoints. Here’s what we brought to the table:
Social Media Management
Editorial planning, execution, and optimization of educational and brand-aligned content across platforms
Creative Production
Video and photo production to bring LNG’s impact to life visually and emotionally
Digital Marketing & SEO
End-to-end performance campaigns and optimization, including paid media, content distribution, and technical SEO
Website Design & Development
Improving PGN LNG’s web interface and user journey to better reflect its evolving brand
Brand Strategy
Campaign development (#KeepItGoing), message consistency, and adaptive brand positioning across all formats
Each service pillar was carefully aligned to one unified goal: making LNG relevant, understood, and trusted—by the right audience, at the right moment.
*All images here are the intellectual property of Kanvasaur.
Execution That Moved the Needle
Over 9 months, our cross-functional strategy didn’t just improve PGN LNG’s visibility, it delivered performance at scale. From social channels to search rankings and site traffic, every touchpoint saw significant growth.
Social Media Management
Social media content pillars like Education and People & Culture drove high engagement, supported by a targeted giveaway campaign that accelerated follower growth.
total impressions
0
M+
reach
0
M+
new followers
0
k+
engagements
0
k+
Digital Marketing
Campaign consistency and ad variation testing paid off—monthly impressions and engagements exceeded targets by over 300%, proving that awareness-led messaging resonates when backed by smart distribution.
average monthly impressions
0
M+
average monthly engagements
0
k+
creative variations across Meta, Google Search Ads, and LinkedIn
0
+
SEO
With consistent content publishing, technical fixes, and keyword strategy, SEO became a quiet powerhouse—steadily pushing PGN LNG into top-ranking positions and driving long-term discoverability.
average monthly increase in organic traffic
+
0
%
mobile site speed performance
+
%
desktop site speed performance
+
0
%
Website
A redesigned UI aligned with brand identity helped turn the website into more than just a landing page—it became a trusted resource, a conversion touchpoint, and a growing entry point for organic leads.
overall website visitor
+
0
%
These results weren’t just numbers—they were signals of trust. Through consistent storytelling, strategic targeting, and seamless user experience, PGN LNG moved beyond visibility—toward recognition, credibility, and measurable digital growth.
