A Beloved All-You-Can-Eat Japanese Restaurant, Reigniting Its Digital Presence
Hanamasa has long been one of Indonesia’s most recognizable restaurant brands—synonymous with family dining, variety, and an iconic all-you-can-eat experience.
Project Background
But while the restaurants were full, its digital presence wasn’t telling the same story. On Instagram, the brand was struggling to stay active, relevant, and visually consistent in a crowded F&B social media landscape.
CLIENT
Hanamasa
INDUSTRY
Food and Beverage
DISCIPLINE
Social Media Management
Multimedia, Photography and Videography
Multimedia, Photography and Videography
TEAM
Social Media Management – Felissa Kaje Lobo, Angel Marchella
Multimedia, Photography and Videography – Azi Azizi
*All images here are the intellectual property of Kanvasaur.
Extending Brand Warmth Into the Digital Space
Our goal was simple: bring the same energy people felt inside Hanamasa restaurants into their social media experience.
We built a clear editorial plan to keep content consistent, seasonal, and engaging. Through content creation, we produced both video and static assets that highlighted menu favorites, dining experiences, and campaign moments. Every post was designed to make the brand feel lively, modern, and approachable—matching the spirit of Hanamasa’s restaurants.
*All images here are the intellectual property of Kanvasaur.
A More Active, Engaging Hanamasa Online
Hanamasa’s digital channels now reflect what diners already knew: a beloved restaurant brand with a lively, welcoming presence—both offline and online.
Social Media Management & Creative Production
- Feed became significantly more active and consistent
- Upgraded visual identity across video and static posts, making the brand more modern and appealing to its online audience
Instagram followers
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