How We Work
Here’s how we deliver trackable impact.
Establishing Objectives, and common grounds.
Establishing OKRs and clear scope for each role ensures that every resource allocated and spent is trackable to a shared common goal. No penny goes unwasted.
- Brand identity, Company narrative, and northstar metric establishment
- Data driven Objective and Key Result creation
- Team structure, marketing function mapping, and KPI settlement
- Success metrics assignment
Enforcing a single source of truth.
Driving growth requires reliable persistent tracking of the targeted metrics, avoiding misleading insights, and enforcing a low effort and high impact principle on every approach,
- Data architecture, migration, and database building
- Map conversion attributions, Third party tracker, and CRM integrations
- OKR and campaign dashboard creation
- Ad hoc data analysis queries
- Ad hoc report creation
Validate and locate largest pain points.
There are many problems both in small or large companies, so detecting they key area of problem in the company and figuring out the root causes of these problems becomes the priority for every team company wide.
- Funnel mapping and detection of biggest dropoff in the user journey
- Survey design, questionnaire creation, audience segmentation, result tabulation
- Statistical analysis on historical data
- Problem statement and multiple hypothesis proposals
Test solutions, increase success probability.
Getting things right on the first try is possible, albeit ultra rare. Constant hypothesis testing and refinement on every iteration significantly increases the probability of finding a sustainable solution, for eventual scaling.
- Creative creations from ads to push notifs
- Digital marketing distribution and optimization
- TOFU, MOFU, and BOFU optimization
Carry solutions to greater heights.
Once you find the winning formula and the proven hypothesis, then it’s time to bring that solution in to a bigger audience, reach virality, and earn the hearts and minds of the masses.
- Creative viral campaign
- KOL management and ATL placement
- Umbrella communications and 360 campaign
Our Services
Many components drive growth. We cover all.
SEO
- On - page optimization
- Off - page and backlinks
- Article creation
Business Intelligence
- Data architecture & database creation
- Marketing conversion attribution
- App event tracking setup Data dashboard, and analysis
Creative Ads
- Art Direction
- Visual Design
- Copywriting
Digital Marketing
- Paid Channels Management
- SEM (Search Engine Marketing)
- Social media management
- KOL management
Growth Marketing
- OKR Creation
- AARRR framework implementation
- Product Funnel optimization
- Rapid experimentation
Past clients, current friends
Here’s to having you on this list as well :)
Why go with us?
Here are some things to convince you.
Objective Driven
We always strive to recommend our services based on our client’s main objective and northstar, ensuring the most impact with the least resources. If you don’t even know what your objectives are, we’ll help you make it.
Plug-in team, tailored to your business
Every industry and company is different. We always assign the best suited expert and talent for the company, taking into account its industry, stage, budget, and overall growth.
Handling Strategy to execution
With our custom talent sourcing business model, we can deliver high quality experts from relevant industries that can strategize, execute, and report on a daily basis, managed consistently by Kanvasaur.